Tell us about IVY MUSE and how it all began?
Jacqui: IVY MUSE is all about considered, functional plant stands and botanical wares that help encourage people to get creative with their greenery. Our products are designed to allow maximum flexibility in the many ways they can house plants and are suitable for a variety of pot sizes and shapes, so there’s no hard and fast rules about what suits them.
Alana and I had been knocking about ideas to collaborate together for a while, when we came up with idea for IVY MUSE, it just clicked for both of us. We’re both a little green-thumbed and at the time were both facing limitations on outdoor space in our homes so we were keen on the idea of getting creative with bringing greenery indoors.
Which plants should we be keeping in our bedroom for a good night’s sleep, and why?
Jacqui: Studies have shown plants can offer us so many benefits including cleaner air and decreased stress levels, plus they can also help boost our creativity and memory retention; and if that wasn’t all, they’re damn pretty. Choose any plant you’d like to wake up to!
The Goodnight Co. recommends:
A study by the American College of Allergy, Asthma & Immunology reported English Ivy removed 94% of airborne faeces and 78% of airborne mould in just 12 hours. So, if you suffer from allergies, stocking up on some of these beautiful plants could keep your sneezing at bay overnight.
Not only does this glossy-leaf plant emit oxygen through the night while taking in carbon dioxide but it also filters nasty common household toxins, like formaldehyde, trichloroethylene and benzene, from the air says The Joy Of Plants.
The Peace Lily is a bit of an all-in-one plant both purifying the air by removing toxins and increasing the humidity of the air which could help reduce allergies and ease dry throats or sinus problems, thus helping you to drift off trouble-free.
As Co-Founders ourselves, we loved the idea of starting our business with a friend – what’s been the best part of sharing this journey with someone?
Jacqui: Alana and I had been friends for over ten years before we started IVY MUSE together. Being such good friends means everything is laid out plain and simple; there’s no second guessing each other and we’re very like-minded in a lot of things, which comes in handy. The best part is being able to hang out with our bestie most of the day and call it work; plus of course being able to share the highs - and lows!
What’s next for IVY MUSE?
Alana: This Spring has been really exciting for IVY MUSE. We launched our latest collection LUCID FIELDS with a load of beautiful new pots and botanical wares made right here in Melbourne, plus we’re soon to launch another exciting piece in the coming weeks (watch this space!). We’ve also got a few exciting collaborations in the pipeline. The year ahead is definitely going to be a big one!
What’s the best advice you’ve received?
Alana: Things are not always as they seem.
Do you have a night time ritual to help you wind down after a busy day?
Alana: Usually jumping in our outdoor hot tub and watching the stars.
What are you currently reading/listening to/watching?
Alana: Having a Phil Collins moment actually! ‘In The Air Tonight’... what a classic. And re-reading one of my favourite books: ‘Clean’ by Alejandro Junger. Worth a read if you’re into health and nutrition!
What’s on your bedside table?
Alana: Artwork and hand-picked flowers from my kids.