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A B O U T U S
Established by Australian mums, Shea & Danielle, The Goodnight Co. launched with a goal to help the world fall back in love with sleep. Having heard about the many benefits of sleeping on silk, the duo started by finding the perfect luxurious silk pillowcases and sleep masks, matching strict quality criteria.
Since launching with their silk products in early 2015, the young mums set a mission to curate a range of products which can be used to create your perfect sleep ritual. Having a sleep ritual, and sticking to it consistently, is key to improving our sleep. By practicing a regular routine, your mind and body begin to sync and you’ll soon find falling asleep so much easier. The current product range has expanded to include a variety of sleep supplements, bath & body products and a range of crystals, designed to be grouped to create the perfect sleep ritual.
S H E A
After a busy corporate career and becoming a mum, Shea joined her best friend, Danielle on their dream journey. With a personal interest in the role of sleep in our wellbeing, she realised the importance of creating a ritual before bed. All of her research has lead her to a curated product range, and focused message of how individuals can create their perfect night time routine for a restful sleep.
“We like to think of our products as forming part of your nightly beauty routine and not as bedding. The benefits of a good night's sleep extend to all areas of my life, better quality family time, I look fresh and feel better and when I’m at work I’m so much more productive. We want to help other people enjoy the benefits of a good night's sleep.”
D A N I E L L E
Danielle left her HR career in the IT industry to set off on a new challenge to start a business by combining her organisation skills with her creative streak. Today, Danielle focuses on the daily operations, from production management and customer service to logistics and managing partnerships, keeping the business focused on the best ways to help change the way we fall asleep.
“We wanted to find a way to help people take better care of themselves as well as the other important people in their lives. After reading about the amazing health and beauty benefits of sleeping on silk, we decided to design a range of luxurious silk pillowcases and silk sleep masks. Before long, we had a whole range of sleep products, with the goal of providing even the busiest people with a good night’s sleep everyday.”